The following information was submitted:
Transactions: INTERNATIONAL JOURNAL of APPLIED MATHEMATICS AND INFORMATICS
Transactions ID Number: 19-805
Full Name: Tan Shiang Yen
Position: Student
Age: ON
Sex: Male
Address: School of Computer Sciences, Universiti Sains Malaysia, 11800 USM, Pulau Pinang, Malaysia
Country: MALAYSIA
Tel: 0168229499
Tel prefix: 6
Fax:
E-mail address: tsyen86@hotmail.com
Other E-mails: tsy09_com036@student.usm.my
Title of the Paper: Assessment of Public Perception toward Mobile Tagging System for Retrieving Information of Genetically Modified Food
Authors as they appear in the Paper: Tan Shiang-Yen, Long Yoon Foo, Rosnah Idrus
Email addresses of all the authors: tsyen86@hotmail.com, rosnah@cs.usm.my
Number of paper pages: 9
Abstract: the purpose of this paper is to assess the public's perception and acceptance toward the proposed mobile tagging system, which can be used by consumers to retrieve product information of Genetically Modified Food (GMF) in the market. In the proposed mobile tagging system, consumers can use the camera on their mobile phone to capture the image of the Quick Response (QR) codes on the product packaging and send to the server for decoding. Subsequently, the server sends back the details of the GMF product in the form of Multimedia Message Service (MMS). Findings of this study indicate that albert not much the public is currently using mobile tagging service, but they possess positive attitude to find out more and to try the mobile tagging services. Most importantly, acceptance of the proposed mobile tagging service for retrieving product information of genetically modified food is considerably high. Additionally, the finding suggests that marketing campaign is vital to!
increase awareness among the consumers, and customer education is important to improve the acceptance level toward the mobile tagging service. This study is one of the pioneer studies in mobile tagging system. It provides the feasibility analysis of applying mobile tagging system in genetically modified food area and assesses the marketability of the system.
Keywords: 2D Codes, Genetically Modified Food, Mobile Tagging, Quick Response (QR) Code
EXTENSION of the file: .pdf
Special (Invited) Session: Application of Quick Response (QR) Codes in Mobile Tagging System for Retrieving Information about Genetically Modified Food
Organizer of the Session: 638-413
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