TITLE: Packaging Replenishment as a Tool of Benefits Creation
KEYWORDS: Value chain, Value network, Customer value, Strategic benefits, Packaging, Supply chain management, Collaborative Planning, Forecasting and Replenishment.
ABSTRACT: The primary purpose and objective of building value chains or networks is to achieve greater business efficiency by creating such benefits that are not attainable without cooperation of the partners. These benefits may arise from cooperative implementation of various business activities and also in various parts of the value chain, or network. One of these activities is creating a packaging design and managing material flow of packages. If a network is correctly identified of stakeholders who would participate in the activity and if the activity is carried out so as to contribute to the creation of value not only for direct customers but for customers throughout the chain, not only the transaction benefits but also the strategic benefits may be created. This paper deals mainly with how cooperation should take place between members of the value chain, or network, so that packaging management becomes a tool to create benefits for all members of the network.
