The following information was submitted:
Transactions: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
Transactions ID Number: 29-278
Full Name: Davorin Kralj
Position: Ph.D. Candidate
Age: ON
Sex: Male
Address: Na gricu 47, SI - 2000 Maribor
Country: SLOVENIA
Tel: 00 386 41 705 173
Tel prefix: 00 386
Fax: 00 386 2 613 6090
E-mail address: davorin.kralj@amis.net
Other E-mails: davorin.kralj@fm-kp.si
Title of the Paper: Green Environmental Business
Authors as they appear in the Paper: Davorin Kralj
Email addresses of all the authors: davorin.kralj@amis.net
Number of paper pages: 10
Abstract: The process of market globalization has lead to many changes. Corporate responsibility now extends to encompass not only the needs of employees, but also the environment and society as a whole. The article focuses on green environmental business as a part of global marketing. Integrated marketing management integrates the requirements of sustainable green development and environmental excellence. The world is today facing unique environmental challenges. The idea that business has a responsibility other than producing goods and services is not new. Corporate responsibility now extends to encompass not only the needs of employees, but also the environment and society as a whole. As industry grows in strength and importance, it is also is being called upon to share the benefits of its growth with members of society. The article focuses on Sustainable Green Business as a way for sustainable development. PESTLE analysis is a useful tool for understanding the industry !
situation as a whole, and is often used in conjunction with a SWOT analysis to assess the situation of an individual business.
Keywords: business, environment, management, PESTLE analysis, sustainable development
EXTENSION of the file: .doc
Special (Invited) Session: Sustainable Green Business
Organizer of the Session: ID 612-338
How Did you learn about congress: anita.kovac@uni-mb.si
IP ADDRESS: 85.10.34.181
