The following information was submitted:
Transactions: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
Transactions ID Number: 32-688
Full Name: Ruchi Tripathi
Position: Lecturer
Age: ON
Sex: Female
Address: A-1,UPSIDC Industrial Area ,Rooma,Kanpur-208001(U.P.)
Country: INDIA
Tel: 09235326404
Tel prefix: 0512-2410093/098
Fax: 0512-2410264
E-mail address: tripathi_ruchi.s@rediffmail.com
Other E-mails: sharad_tri@hotmail.com
Title of the Paper: creativity in business
Authors as they appear in the Paper: Sharad Tripathi,Ruchi Tripathi
Email addresses of all the authors: sharad_tri@hotmail.com,tripathi_ruchi.s@rediffmail.com
Number of paper pages: 23
Abstract: ABSTRACT:-Categorizing and selecting creative employees is of key importance in today's high-pace business environment. Yet, little is known about how assessors in organizational settings evaluate the creative potential of candidates. In this paper we review the extant literature on individual and team creativity in order to identify criteria (cues) against which job candidates' creativity could be assessed. This paper explains the role of creativity in business and its impact on the organization. It tells the type if employees which act as creativity setters in an organization." Creativity is thought to be the ability of the human mind to bring into existence something that was not previously thought or known. The imagination is powerful and can change the course of history in a profound way. Artistic people are thought to be the most creative members of society and most people believe that you are born with the ability to create and that only a select few are cho!
sen. Creativity is a buzzword in business today and organizations are scrambling to understand it, nurture it and use it to stay competitive." In this paper we would be discussing on what are the roles that creativity plays in an organization .its effect over the organization and how this art can be generated in the employees of any organization. It explains that creativity in the employees of an organization could lead to great heights in the market.
Keywords: KEY WORDS: Creativity, Nurturing creativity, Organization, Organizational creativity, Creative climate, Enhancing creativity.
EXTENSION of the file: .doc
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