Monday 6 April 2009

Wseas Transactions

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Transactions: WSEAS TRANSACTIONS ON COMPUTERS
Transactions ID Number: 32-403
Full Name: Sheng-Fei Hsu
Position: Ph.D. Candidate
Age: ON
Sex: Male
Address: 123, Section 3, University Road, Douliu, Yunlin
Country: TAIWAN
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E-mail address: g9320803@yuntech.edu.tw
Other E-mails: simon7@seed.net.tw
Title of the Paper: exploring the factors influencing individual's behavior on privacy-protecting
Authors as they appear in the Paper: Sheng-Fei Hsu, Dong-Her Shih
Email addresses of all the authors: g9320803@yuntech.edu.tw,shihdh@yuntech.edu.tw
Number of paper pages: 12
Abstract: Individual¡¦s behavior on privacy protecting is affected by not only the personal psychological factors, but also the external influences. However, the latter was always ignored in previous researches. For investigating how the external factors affect one¡¦s privacy concern on privacy protection and restrain related behavior, this study applied perceived behavior control to modifying previous privacy model. In the meantime, a hypothesized model was proposed to interpret how internal and external factors influenced individual¡¦s behavior on privacy-protecting. The result of this study also indicated the significant relationships between personal privacy perception and perceived behavioral control.
Keywords: Privacy concern, Perceived privacy, Trust, Perceived behavioral control, Behavior on privacy-protecting, Theory of planned behavior.
EXTENSION of the file: .doc
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