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Transactions ID Number: 32-611
Full Name: Sheng-fei Hsu
Position: Lecturer
Age: ON
Sex: Male
Address: 123 University Road, Section 3, Douliou, Yunlin
Country: TAIWAN
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E-mail address: g9320803@yuntech.edu.tw
Other E-mails: simon7@seed.net.tw
Title of the Paper: The factors influencing individual's behavior on privacy protection
Authors as they appear in the Paper: Sheng-fei Hsu, Dong-her Shih
Email addresses of all the authors: g9320803@yuntech.edu.tw, shihdh@yuntech.edu.tw
Number of paper pages: 11
Abstract: Individual¡¦s behavior on privacy protecting is affected by not only the personal psychological factors, but also the external influences. However, the latter was always ignored in previous researches. For investigating how the external as well as internal factors simultaneously affect one¡¦s privacy concern on privacy protection and restrain related behavior, this study applies perceived behavior control to modifying previous privacy model. And a hypothesized model is proposed to interpret how the related factors influenced individual¡¦s behavior on privacy-protecting. The result of this study also indicated the significant relationships between personal privacy perception and perceived behavioral control.
Keywords: Privacy concern, Perceived privacy, Trust, Perceived behavioral control, Behavior on privacy-protecting, Theory of planned behavior.
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