The following information was submitted:
Transactions: INTERNATIONAL JOURNAL of COMPUTERS AND COMMUNICATIONS
Transactions ID Number: 17-313
Full Name: Siti z. z. Abidin
Position: Associate Professor
Age: ON
Sex: Female
Address: Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, 40450 Shah Alam
Country: MALAYSIA
Tel: 0355211187
Tel prefix: 006
Fax: 0355435501
E-mail address: sitizaleha533@salam.uitm.edu.my
Other E-mails: zaleha@tmsk.uitm.edu.my
Title of the Paper: the impact of young adults' lifestyles in preference and belief towards communication media
Authors as they appear in the Paper: Siti z.z. Abidin, Nasiroh Omar, Zamalia Mahmud, Marshima m. Rosli, Hani f. a. Rahman
Email addresses of all the authors: sitizaleha533@salam.uitm.edu.my,nasiroh@tmsk.uitm.edu.my,zamalia@tmsk.uitm.edu.my,marshima@tmsk.uitm.edu.my,hani@tmsk.uitm.edu.my
Number of paper pages: 9
Abstract: Nowadays, there are a lot of communication media available for sharing information. The use of online media is among the common activities within the society of digital era especially for young adults. The Internet allows information to be shared freely, easily and fast through social media. Several studies show that information can be a weapon to influence people. The misuse of communication media may lead to threat. It is therefore important to understand the factors that affect people in selecting media and trusting their sources. In this paper, we present an exploratory study to investigate the patterns of media preferences and beliefs based on the young adults' lifestyles focusing on parents' education level, standard of living and their access to the internet. Participants comprise of ninety eight local young adults who use communication media regularly. Data were analyzed using multidimensional proximity scaling and multiple response techniques. The results !
show that media preferences are affected by their lifestyles while belief towards the communication media are not related to their lifestyles.
Keywords: Belief, Communication media, Multi-dimensional proximity scaling, Pattern, Preference, Social media, Visualization, Young adults
EXTENSION of the file: .doc
Special (Invited) Session: visualizing patterns of online media preference based on young adults lifestyle
Organizer of the Session: 659-469
How Did you learn about congress: Dr.Noor Elaiza Abd. Khalid (elaiza@tmsk.uitm.edu.my)
IP ADDRESS: 202.58.86.15
