The following information was submitted:
Transactions: INTERNATIONAL JOURNAL of ENERGY and ENVIRONMENT
Transactions ID Number: 17-257
Full Name: Mirela Mazilu
Position: Professor
Age: ON
Sex: Female
Address: Bld. Revolutiei, Drobeta Turnu Severin, Mehedinti, Romania
Country: ROMANIA
Tel: 0252316966
Tel prefix: 004
Fax: 0040252316966
E-mail address: mirelamazilu@yahoo.com
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Title of the Paper: The Tourism and the Social, Cultural and Economic Development
Authors as they appear in the Paper: Mirela Mazilu, Madalina Andrei, Daniela Dumitrescu
Email addresses of all the authors: mirelamazilu@yahoo.com,madalinaa71@yahoo.com,danieladro@yahoo.com
Number of paper pages: 9
Abstract: Tourism is a strategic economic activity in the European Union, its importance in the EU economy being likely to grow in the next few years. The European tourism industry generates over 4% from the GDP of the European Union, with almost 2 million companies which employ almost 4% of the total work force (approx. 8 million work places). If the connected sectors are taking into consideration, the estimated contribution of tourism to the creation of the GDP is a lot larger - tourism indirectly generates approx. 11% of the GDP of the European Union and gathers almost 12% of the work force. The following unfolding principles have been established through the research program of the Plan for the National Tourism Development: efficient and directed communication - each tourist issuer country needs an adapted marketing plan, because they differently answer to the different types of marketing activities; attracting the persons from the travels sector - the most direct and s!
ustainable means of information and influence of the travels sectors are the seminars/workshops, organized as a destination for the personnel from the travels sector (e.g. performed in major centers under the form of itinerary activities), and the accommodation travels; the information of the consumers' sector - on all the markets, the consumers find out about destinations through common means, like: orally from friends/colleagues, who have visited the destination, from the articles written in the media, from TV travel shows and special films, from the advertisements published in the magazines, and from the promotional materials of the tour-operators and of the destination-countries; the attraction of the special interest market segments - the more specialized segments of the spa tourism market, of the adventure tourism and of eco-tourism being the most relevant ones for Romania; they can be efficiently approached through web pages especially dedicated to them and through b!
rochures, presenting the key aspects and the facilities.
Keywords: the economic crisis, tourism, culture, revival, globalisation.
EXTENSION of the file: .doc
Special (Invited) Session: Tourism - Revival Factor at Social, Cultural and Economic Levels
Organizer of the Session: 659-447
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