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Transactions: WSEAS TRANSACTIONS ON ELECTRONICS
Transactions ID Number: 31-872
Full Name: Leina Zheng
Position: Professor
Age: ON
Sex: Female
Address: No.8 South Qian Hu Road Ningbo
Country: CHINA
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E-mail address: tiejunp@126.com
Other E-mails: gaoyibo@gmail.com
Title of the Paper: E-exhibition Towards International Trade under the Current Global Economic Crisis
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Number of paper pages: 10
Abstract: The current financial and economic crisis broke out all over the world which makes the international trade faced with unprecedented challenges, especially to Medium-Sized Enterprise (SME) of China. MICE (Meeting, Incentive, Convention and Exhibition) industry has been regard as the new engine to drag the economic improvement while the traditional exhibition show a decline for the lack of money to enterprise, which make E-exhibition to flourish because the comparative advantages of low cost, high efficiency, unlimited display space, non-restricted scale of operation, and a wide range of audiences, increasing trading opportunities, timely feedback, statistics and electronic evaluation by Web 2.0 and Web 3.0 technologies. We analyze the SME objects and requirements of E-exhibition; give the knowledge management method using semantic web service including product, process, technology, services and application domain sub ontology. Furthermore, we propose E-exhibition lo!
gical view using Semantic Web, select the consumer goods as the application domain, and set up an E-exhibition platform by J2EE. In the end, consumer goods ontology architecture is give and a case study is shown.
Keywords: knowledge management, E-exhibition, international trade, Small and Medium-Sized Enterprise, semantic, ontology, web services
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