The following information was submitted:
Transactions: INTERNATIONAL JOURNAL of COMMUNICATIONS
Transactions ID Number: 20-756
Full Name: Ion Petrescu
Position: Professor
Age: ON
Sex: Male
Address: no 7, Turnului Street, Brasov, Romania
Country: ROMANIA
Tel: +40 268 548 044
Tel prefix:
Fax: +40 268 548 045
E-mail address: spiruharet_bv@yahoo.com
Other E-mails: stefanescucamelia@ymail.com
Title of the Paper: Intellectual property development through informative and persuasive communication
Authors as they appear in the Paper: Ion Petrescu,Camelia Stefanescu
Email addresses of all the authors: spiruharet_bv@yahoo.com,stefanescucamelia@ymail.com
Number of paper pages: 9
Abstract: The paper suggests that the readers should look at how informative and persuasive communication influences the development of intellectual property. The more the informative and persuasive communication is practiced within an organization through a greater diversity of shapes, perfectly applicable to its activity field, quickly responding to its needs, the more the influence of communication on the development of intellectual property is positioned in a better balance.
Keywords: Intellectual property,Informative communication,Persuasive communication,Persuasion techniques,Public image,Public communication.
EXTENSION of the file: .pdf
Special (Invited) Session: Presentation Principles, Persuasion Techniques and Influencing Strategies of the Intellectual Property through Scientific Information
Organizer of the Session: 663-194
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