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Transactions: WSEAS TRANSACTIONS ON INFORMATION SCIENCE AND APPLICATIONS
Transactions ID Number: 28-712
Full Name: Huay Chang
Position: Please, select:
Age: ON
Sex: Female
Address: #313 Wen-Hua Rd., Panchiao
Country: TAIWAN
Tel: +886-2-22199174
Tel prefix:
Fax: +886-2-82187595
E-mail address: rosech@mail.chihlee.edu.tw
Other E-mails: cecilia2chang@yhoo.com.tw
Title of the Paper: A Superior Choice Making System for Optimal Journey Agency
Authors as they appear in the Paper: Huay Chang
Email addresses of all the authors:
Number of paper pages: 10
Abstract: This paper presents a decision choice making system method for travelers to find the best journal agency. First of all, the factors those were concerned by the travelers in evaluating the journey agency were submitted through the literature review. These factors are classified into three units. These three units are the price unit, the tour product characteristics unit and the journey agency image unit. Each unit owns its sub-factors. Subequently, the minimum norm approach is used to the classify the optimal fit level between the travelers and the selected journal agency. The findings of this paper appear the understandings of decision key elemtns those influence consumers ¡¥purchasing lead to the understanding of consumers¡¦ characteristics. Furthermore, the simulation test results appear the adoption of appropriate promotion method in keeping or expanding consumers group become the further key issues for journey agencies.
Keywords: Decision choice making system method, journal agency, consumers, simulation, minimum norm
EXTENSION of the file: .doc
Special (Invited) Session: A Decision Support System Model in Evaluating Travel Agency
Organizer of the Session: 603-545
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IP ADDRESS: 218.174.135.133
