The following information was submitted:
Transactions: INTERNATIONAL JOURNAL of ENERGY and ENVIRONMENT
Transactions ID Number: 19-687
Full Name: Corboș Răzvan-Andrei
Position: Assistant
Age: ON
Sex: Male
Address: 6, Romană Square, 1st Sector, Bucharest
Country: ROMANIA
Tel: +40744486827
Tel prefix:
Fax:
E-mail address: razvan.corbos@man.ase.ro
Other E-mails: ruxandra.irina@gmail.com
Title of the Paper: The brand of Bucharest â€" a generator of opportunities or competence needed in the urban competition?
Authors as they appear in the Paper: Popescu Ruxandra-Irina, Corboș Răzvan-Andrei
Email addresses of all the authors: ruxandra.irina@gmail.com, razvan.corbos@man.ase.ro
Number of paper pages: 10
Abstract: The starting premise of this study is that a strong urban brand ensures cities an increased competence transformed into a competitive advantage, as well as a dynamic source of important opportunities. Moreover, urban competitiveness strategic analysis reveals that the analysis of opportunities, threats, strengths and weaknesses for identifying city development strategic options is compulsory. At the moment, Bucharest is still searching for those vectors capable of generating competitive advantages, which are essential for urban development. In this context, our aim is to develop a realistic analysis of Romania`s capital potential for overcoming the current economic crisis by building up a strong brand. The paper focuses on the main strong points Bucharest might exploit in the present concurential context and proposes three main directions to follow for shaping a good brand: Bucharest- residential city, Bucharest- knowledge city, Bucharest- business city.
Keywords: Brand, Competitive advantage, Strategic vision, Tourism, Urban competitively
EXTENSION of the file: .pdf
Special (Invited) Session: Building a brand for Romania’s capital â€" an opportunity for tourism and for the business world in the current crisis conditions
Organizer of the Session: 648-161
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