The following information was submitted:
Transactions: INTERNATIONAL JOURNAL of COMPUTERS AND COMMUNICATIONS
Transactions ID Number: 19-758
Full Name: Monica Maria Coros
Position: Assistant
Age: ON
Sex: Female
Address: RO 400174, Cluj-Napoca, Str. Horea nr. 7
Country: ROMANIA
Tel: (0)744839111
Tel prefix: +40
Fax: +40264590110
E-mail address: monica.coros@tbs.ubbcluj.ro
Other E-mails: mmcoros@yahoo.de
Title of the Paper: City Branding for Cluj-Napoca. A Case of the Local Public Administration Initiative
Authors as they appear in the Paper: Liviu Ilies, Alexandra Virosica Dulau, Monica Maria Coros, Marius Emil Coros
Email addresses of all the authors: liviu.ilies@econ.ubbcluj.ro, alexandra.dulau@lingua.ubbcluj.ro, mmcoros@yahoo.de, monica.coros@tbs. ubbcluj.ro, mariuscoros@yahoo.de
Number of paper pages: 8
Abstract: The main aim of our present analysis is to identify those elements that are relevant for the branding project of Cluj-Napoca, Transylvania's most important economic center and a key destination of Romania. Therefore, starting from the city branding hexagon, the tool used by Simon Anholt for the elaboration of the City Brand Index, we attempt to identify those elements that are relevant for the branding project of the city initiated by the city hall of the municipality. Throughout our paper we are going to provide answers to several questions: How do first year students enrolled at Universitatea Babeº-Bolyai perceive the city in relation with Transylvania? How is Cluj-Napoca's tourist potential appreciated by other Romanians? How do Romanian local public authorities understand to get involved in the branding processes of their cities? Are the websites of the city halls used as communication tools in the promotion of Romanian destinations? The results of our paper re!
ly on the finding of two different survey-based researches that we have undertaken in 2009, respectively on a thorough analysis of the websites of the city halls of Romania's county residences.
Keywords: City branding for Cluj-Napoca, Image promotion by the means of official websites, Tourism and Public Administration.
EXTENSION of the file: .pdf
Special (Invited) Session: The Local Public Administration Initiates the Branding Process of Cluj-Napoca
Organizer of the Session: 648-217
How Did you learn about congress: Carmen Maria Gut carmen.gut@tbs.ubbcluj.ro, Magdalena Vorzsak magda.vorzsak@tbs.ubbcluj.ro
IP ADDRESS: 89.123.104.60
