The following information was submitted:
Transactions: INTERNATIONAL JOURNAL of ENERGY and ENVIRONMENT
Transactions ID Number: 19-685
Full Name: Corboș Răzvan-Andrei
Position: Assistant
Age: ON
Sex: Male
Address: 6, Romană Square, 1st Sector, Bucharest
Country: ROMANIA
Tel: +40744486827
Tel prefix:
Fax:
E-mail address: razvan.corbos@man.ase.ro
Other E-mails: ruxandra.irina@gmail.com
Title of the Paper: Promoting the Historic Center â€" a way of obtaining the competitive advantage in the development strategy of Bucharest
Authors as they appear in the Paper: Corboș Răzvan-Andrei, Popescu Ruxandra-Irina
Email addresses of all the authors: razvan.corbos@man.ase.ro, ruxandra.irina@gmail.com
Number of paper pages: 10
Abstract: Urban competition strategic analysis shows that the performance of the 21st century cities` management depends on focusing on specific elements which can develop into differentiation sources. Thus, promotion and cultivation of the local spirit, emphasizing local people`s community identity and membership and conserving the cultural specific of every region, all represent valid strategic options for developing cities. Restoring urban, architectural and artistically patrimony has transformed from a goal per se (saving old towns` centre only for their essence) into a vehicle for complex outcomes such as revitalizing historical urban centers, creating working place, developing business incubators, habitation in old neighborhoods and sustainable tourism: ecotourism, cultural and historical tourism, urban exploration. Therefore, transforming Romania into a quality tourism destination, based on its natural and cultural patrimony and meeting the European Union`s standards !
for products and service supply is a big challenge. Moreover, achieving a sustainable tourism development, with a higher rhythm compared to other tourist destinations in Europe makes this goal even more feasible. The present paper analyses the way Bucharest Historic Centre regeneration may become a successful example for the national strategy for tourism development, by creating and boosting several realistic competitive advantages: existing natural and built patrimony, entrepreneurial climate, geographical position and easy access to and from the town centre.
Keywords: Competitive advantage, Development opportunities, Promoting campaigns, Strategic vision, Tourism, Urban regeneration
EXTENSION of the file: .pdf
Special (Invited) Session: The Regeneration of the Historic Center â€" strategic option for promoting Bucharest’s tourism
Organizer of the Session: 648-160
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