The following information was submitted:
Transactions: WSEAS TRANSACTIONS ON COMPUTERS
Transactions ID Number: 52-506
Full Name: Shao-Shin Hung
Position: Assistant Professor
Age: ON
Sex: Male
Address: No. 196, Section 4, Ho-Nai Rd, Taichung
Country: TAIWAN
Tel: 886-5-2267125-51301
Tel prefix: 886
Fax: 886-5-226-8417
E-mail address: hss@cs.ccu.edu.tw
Other E-mails: hss@cs.ccu.edu.tw
Title of the Paper: Price Bundling for Personalized Recommendation
Authors as they appear in the Paper: Li-Hua Li , Rong-Wang Hsu, Shao-Shin Hung, and Pei-Jung Tsai
Email addresses of all the authors: 1lhli@cyut.edu.tw, 2ronger@wfu.edu.tw, hss@cs.ccu.edu.tw, 4carol_sunny1215@hotmail.com
Number of paper pages: 11
Abstract: Bundled pricing, the selling of two or more products or services for a single price, is becoming increasingly common in the service industry. From the consumer's perspective, the bundling of services can offer monetary savings. The pricing bundling literature has focused on many of the aspects of bundling that are associated with providing monetary savings to the consumer. There are, however, many issues with price bundling that have not been addressed. If personalized recommendation is implemented concurrently through bundling or tie-in sales strategies, businesses are likely to increase sales opportunities for their products. In other words, the businesses design the product composition and they rarely take into account customer requirement and preferences. Therefore, we proposes the periodical product bundling -recommendation system (PPB-RS), thereby analyze customer¡¦s periodical needs, preferences, and product purchasing periodicity, while taking the product !
periodicity and preference as reference for product composition of bundling or tie-in sales strategy. The empirical experiment from the study proves the superior performance of PPB-RS.
Keywords: Price Bundling, Personalization, Recommendation System, Tie-in Sales Strategy, Service
EXTENSION of the file: .pdf
Special (Invited) Session: No.
Organizer of the Session: No.
How Did you learn about congress: Price Bundling, Personalization, Recommendation System, Marketing Strategy, CRM
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