The following information was submitted:
Transactions: INTERNATIONAL JOURNAL of COMMUNICATIONS
Transactions ID Number: 20-666
Full Name: Jukka Ojasalo
Position: Professor
Age: ON
Sex: Male
Address: Vanha maantie 9
Country: FINLAND
Tel: +358 46 856 7442
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E-mail address: jukka.ojasalo@laurea.fi
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Title of the Paper: Business Networks in the Internationalization of ýB-to-B-Services: Empirical Findings and ýFramework
Authors as they appear in the Paper: Jukka Ojasalo and Katri Ojasalo
Email addresses of all the authors: jukka.ojasalo@laurea.fi,katri.ojasalo@laurea.fi
Number of paper pages: 10
Abstract: This article aims at increasing the knowledge of business networks in ýthe internationalization of b-to-b-services. The literature includes vast ýamount of knowledge of internationalization of a firm in general. A ýgreat deal of this literature is based on the concept of incremental ýstepwise internationalization process and empirical findings in ýmanufacturing companies. So far, little knowledge exists of ýinternationalization of b-to-b-services via business networks. Thus, ýthere is a need to examine this are further. This article increases the ýknowledge by developing a framework which integrates the drivers ýand the process of internationalization of b-to-b-services. The drivers ýinclude both general drivers of services internationalization, as well as ýinternationalization drivers from company's domestic or international ýnetwork. The process includes special characteristics of ýinternationalization of b-to-b-services, decision to enter to foreign ýnetwork, ad!
vantages and challenges of network approach, and ways of ýestablishing relationships in foreign networks. The framework is based ýon literature analysis and empirical findings.ý
Keywords: Internationalization, b-to-b-services, networks
EXTENSION of the file: .doc
Special (Invited) Session: Business Networks in the Internationalization of B-to-B-Servicesý
Organizer of the Session: 662-112
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