The following information was submitted:
Transactions: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
Transactions ID Number: 29-354
Full Name: Michal Kubenka
Position: Senior Lecturer
Age: ON
Sex: Male
Address: Studentska 84, 532 10
Country: CZECH REPUBLIC
Tel: + 420 777869029
Tel prefix:
Fax:
E-mail address: michal.kubenka@upce.cz
Other E-mails: m.kubenka@centrum.cz
Title of the Paper: The B2B Market: Corporate Social Responsibility or Corporate Social Responsiveness?
Authors as they appear in the Paper: Michal Kubenka, Renata Myskova
Email addresses of all the authors: michal.kubenka@upce.cz, renata.myskova@upce.cz
Number of paper pages: 11
Abstract: Initially it was the corporate social responsibility concept; later other similar concepts have emerged. Corporate social responsiveness turned out to be a significant alternative concept. This article deals with a corporate social responsibility (CSR) and corporate social responsiveness (CSR2) and the analysis of usage on B2B market. Company research in industry was carried out in the Czech Republic. The aim was to determine whether the CSR or CSR2 concept penetrated into the firms and their supplier-customer relationships. Specifically, the research focused on the enterprise approach to CSR and CSR2 concept and evaluation of suppliers based on CSR criteria. The question is what concept penetrated into practice – it is CSR or CSR2?
Keywords: CSR, CSR2, B2B Market, CSR Levels, Brand Switching, CSR Benefits, Stakeholder, RDAP Scale.
EXTENSION of the file: .pdf
Special (Invited) Session: Corporate Social Responsibility on the B2B Market
Organizer of the Session: 612-322
How Did you learn about congress:
IP ADDRESS: 195.113.124.6
