The following information was submitted:
Transactions: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
Transactions ID Number: 32-642
Full Name: Kamaruzaman Jusoff
Position: Professor
Age: ON
Sex: Male
Address: Faculty of Forestry, UPM Serdang 43400 Selangor
Country: MALAYSIA
Tel: +60-3-89467176
Tel prefix: 7761
Fax: +60-3-89432514
E-mail address: kjusoff@yahoo.com
Other E-mails: kamaruz@putra.upm.edu.my
Title of the Paper: Language, Culture and Inter-Cultural Issues in Malaysian-Australian Business Communication
Authors as they appear in the Paper: Jumiati Ismail, Michael Azariadis, Kamaruzaman Jusoff
Email addresses of all the authors: jumyismail@gmail.com, michael.azariadis@uwa.edu.au, kjusoff@yahoo.com
Number of paper pages: 13
Abstract: Whilst many cross-cultural studies of business negotiation discourse have focused on the Asia region, typically among non-native speakers of English, this study provides specific insights into cross-cultural business communication discourse between Malaysian and Australian business people. Because of the increasing numbers of Malaysian international business players now operating through English as a second language , insights into the specific linguistic and cultural aspects that may cause problems in the process of business negotiation with speakers of English need to be investigated. The significance of this study is that by exploring the process of negotiation discourse, detailed information regarding any difficulties and differences experienced by the interacting parties can be identified. At the same time, strategies for overcoming these difficulties and achieving successful negotiation outcomes will also be formulated. In these ways, a contribution can be ma!
de to the existing body of linguistic knowledge regarding (cross-cultural) discourse analysis in business contexts. Another way in which the study will make a significant contribution to research in this field is that the methods will build on, and extend, Marriott's (p. 78; 1995b) framework for analysis. In this regard, the main contribution of this research to the field of cross-cultural business communication studies is that it provides detailed, salient features of specifically Australian/Malaysian business discourse in a context different to that investigated by previous works in the tradition of a socio-cultural perspective of cross-cultural business discourse. A contribution will also be made in relation to the Malaysian Government's Ministry of Malaysian International Trade and Industry (MITI) concern that Faculty of Business graduates throughout Malaysia should be able to enter the business world with a high level of intercultural competency so that they are able!
to interact successfully with their native English speaking counterpa
rts in countries such as Australia. Therefore, the results of the present study will have practical value for both MITI and Business university students in Malaysia, as well as the potential to make a scholarly theoretical contribution to knowledge about cross-cultural business negotiation. The practical relevance is that the study will suggest an intercultural pedagogical approach for business courses within Malaysian universities.
Keywords: Business negotiation, Cross-cultural, Intercultural, Interactions;Deviations; Strategies; Miscommunication; Negotiation
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