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Transactions: WSEAS TRANSACTIONS ON INFORMATION SCIENCE AND APPLICATIONS
Transactions ID Number: 32-640
Full Name: Sheng-Fei Hsu
Position: Lecturer
Age: ON
Sex: Male
Address: 123 University Road, Section 3,Douliou, Yunlin 64002
Country: TAIWAN
Tel: 886-5-534-2601
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E-mail address: g9320803@yuntech.edu.tw
Other E-mails: simon7@seed.net.tw
Title of the Paper: The factors influencing individual¡¦s behavior on privacy protection
Authors as they appear in the Paper: Sheng-Fei Hsu, Dong-Her Shih
Email addresses of all the authors: g9320803@yuntech.edu.tw, shihdh@yuntech.edu.tw
Number of paper pages: 10
Abstract: Individual¡¦s behavior on privacy protecting is affected by not only the personal psychological factors, but also the external influences. However, the latter was always ignored in previous researches. For investigating how the external as well as internal factors simultaneously affected one¡¦s privacy concern on privacy protection and restrained related behavior, this study applied perceived behavior control to modifying previous privacy model. In addition, a hypothesized model proposed to interpret how the related factors influenced individual¡¦s behavior on privacy protection. The result of this study also indicated the significant relationships between personal privacy perception and perceived behavioral control.
Keywords: Privacy concern, Perceived privacy, Trust, Perceived behavioral control, Behavior on privacy-protecting, Theory of planned behavior.
EXTENSION of the file: .doc
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