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Transactions: WSEAS TRANSACTIONS ON COMPUTERS
Transactions ID Number: 42-246
Full Name: Wei-Wen Wu
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Age: ON
Sex: Male
Address: 1.Ta Hwa Road, Chiung-Lin, Hsin-Chu 307
Country: TAIWAN
Tel: +886-3-5927700x2902
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E-mail address: itmike@thit.edu.tw
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Title of the Paper: A financial decision support solution for identifying company rankings
Authors as they appear in the Paper: Wei-Wen Wu
Email addresses of all the authors: itmike@thit.edu.tw
Number of paper pages: 10
Abstract: Information has the power to influence decisions. Every company ranking is a sort of information. There are a large number of company rankings which are regularly reported by the media around the world. Once ranked companies become celebrity firms, they may receive a great deal of attention from various stakeholders, including individual investors. The company ranking may offer useful information for individual investors in the process of choosing investment targets. However, the Enron scandal reveals that celebrity firms are not necessarily equal to promising investment targets. The kind of risk involved in basing decisions on a company ranking is in urgent need of reduction. To this end, this paper suggests a financial decision support solution for identifying company rankings. The proposed solution integrates the DuPont model, Data Envelopment Analysis (DEA) and grey entropy in order to provide insights which may enable individual investors to arrive at prudent !
and informed decisions.
Keywords: company ranking, DuPont model, DEA, grey entropy
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