The following information was submitted:
Transactions: WSEAS TRANSACTIONS ON INFORMATION SCIENCE AND APPLICATIONS
Transactions ID Number: 89-167
Full Name: Chien- Yuan Lai
Position: Ph.D. Candidate
Age: ON
Sex: Male
Address: 252, Syuansin St. Chiayi City 600
Country: TAIWAN
Tel: +886932292755
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E-mail address: g9723803@yuntech.edu.tw
Other E-mails: a292755@dns.dwvs.cy.edu.tw
Title of the Paper: A Study of Interactive Qualitative at Online Shopping Behavior
Authors as they appear in the Paper: CHIEN-YUAN LAI, DONG-HER SHIH, HSIU-SEN CHIANG, CHING-CHIANG CHEN
Email addresses of all the authors: g9723803@yuntech.edu.tw ; shihdh@yuntech.edu.tw ; g9320802@yuntech.edu.tw ; g9723802@yuntech.edu.tw
Number of paper pages: 10
Abstract: Abstract: - As the information age arrives and the internet network has very popular day by day. Internet network has already become quite important activity in people's daily life. The research shows that there are more than 650 million non- repeating users shop on line, including shopping center websites and sub channel. According to network auction and relevant literature of network marketing, the behavior that consumers adopted the network platform and e-shopping has been common in recent years. This paper focuses on the interactive qualitative at online shopping behaviours, and in this study, the research purposes are as follows: First, by the transaction costs theory to probes into users¡¦ attitude of online shopping behaviors to influence users¡¦ using wills. Second, with IQA, focus group deeply interview, probes into the real demands of e-shoppers. Third, carrying on the different ethnicities users and probing into its different attitude and using aspirati!
on. This research finds out the common experience in group's interview, and through affinity and theoretical coding. Finally, we find that the behavior of purchasing on line, there was a huge different between men and women. Girls think interface designing and security are important reasons to influence other factors. Men, then, think interfaces designing and after-sale service are more important. Based on the considered relation, women obviously have priority relation. Besides interface designing, groups have no connection. It is obviously men and women have loud difference to influence e-shopping behaviors.
Keywords: Key-Words: Interactive Qualitative Analysis (IQA), On-line shopping, transaction cost, Interactive qualitative research
EXTENSION of the file: .pdf
Special (Invited) Session: The key factors of Influence Consumer Online Shopping Behavior
Organizer of the Session: 697-516
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