The following information was submitted:
Transactions: WSEAS TRANSACTIONS ON INFORMATION SCIENCE AND APPLICATIONS
Transactions ID Number: 42-548
Full Name: Mohd Nazri Mohd Noor
Position: Ph.D. Candidate
Age: ON
Sex: Male
Address: Faculty of Business & Management, Universiti Teknologi MARA Pahang
Country: MALAYSIA
Tel: +6013-7421294
Tel prefix:
Fax:
E-mail address: nazrizam2003@yahoo.com
Other E-mails: mnazri@pahang.uitm.edu.my
Title of the Paper: A Conceptual Framework on Mobile Commerce Acceptance and Usage Among Malaysian Consumers: The Influence of Location, Privacy, Trust and Purchasing Power
Authors as they appear in the Paper: Jayashree Sreenivasan
Email addresses of all the authors: jayashree@mmu.edu.my
Number of paper pages: 10
Abstract: The aim of this conceptual paper is to investigate the mobile commerce acceptance among Malaysian consumers. With mobile commerce or m-commerce technology, consumers can use mobile phones, Personal Digital Assistant (PDA) and laptop computers to access the internet, send and receive messages and make transactions at any time from any places without having tied to a particular location. This new electronic marketing concept has broadened the scope of service and offer great experience to consumers. On the other hand, marketers are able to obtain numerous benefits related to customization of products and services based on the location of the consumer. However, with the abundance of access to information system and high frequency of exposure to mass media, consumers are now becoming more concerned about the fraudulent issues that appear in electronic marketing. Therefore, considerations must be given to the implications of privacy and trust in m-commerce, if utilizati!
on and mutual benefits is to be derived on a lasting basis between consumers and marketers. It is very important to examine the privacy and trust elements to understand the acceptance and use of m-commerce according to Malaysian context thus enrich the model of m-commerce acceptance and use behavior. This conceptual paper is also engrossed to examine the influence of purchasing power on behavioral intent and specifies an extension model for the acceptance and use of m-commerce. By reading this paper, readers will be able to obtain clearer picture about conducting future research in order to understand the behavior of Malaysian consumers related to location, privacy, trust and purchasing power.
Keywords: Mobile Commerce, Consumer acceptance, Privacy, Trust, Location, Purchasing power
EXTENSION of the file: .doc
Special (Invited) Session:
Organizer of the Session:
How Did you learn about congress:
IP ADDRESS: 203.82.92.8
