The following information was submitted:
Transactions: WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT
Transactions ID Number: 89-707
Full Name: Arminda Paço
Position: Assistant Professor
Age: ON
Sex: Female
Address: UBI, DGE, Estrada do Sineiro
Country: PORTUGAL
Tel:
Tel prefix:
Fax:
E-mail address: apaco@ubi.pt
Other E-mails: armindapaco@gmail.com
Title of the Paper: Energy saving and the contribution of green marketing to behavioural change
Authors as they appear in the Paper: Arminda do Paço and Lília Varejão
Email addresses of all the authors: apaco@ubi.pt; lilia.varejao@gmail.com
Number of paper pages: 10
Abstract: The consumption of energy resources has significantly increased in over the years. One of the sectors where this increase has been most notorious is in the domestic sector. Given the environmental and economic costs that this tendency brings with it, it has become necessary to reduce energy consumption. The aim of this study is to find which factors most influence the behaviour of individuals in relation to energy saving. At the same time, an attempt is also made to understand whether advertising campaigns seeking to raise awareness about the need to save energy resources exert any influence over behaviour. The results show that advertising campaigns are highlighted by individuals in general as a good way of raising awareness about the need to save energy resources, even though they do not point to this as the factor that most influences their energy saving behaviour.
Keywords: environment, energy saving, green marketing, consumer behavior, communication
EXTENSION of the file: .doc
Special (Invited) Session: Energy saving and the contribution of green marketing to behavioural change
Organizer of the Session: 633-115
How Did you learn about congress: Prof. Helena Alves (halves@ubi.pt)
IP ADDRESS: 193.137.97.205
