The following information was submitted:
Transactions: INTERNATIONAL JOURNAL of ENERGY and ENVIRONMENT
Transactions ID Number: 19-298
Full Name: Arminda Paço
Position: Assistant Professor
Age: ON
Sex: Female
Address: UBI_DGE, Estrada do Sineiro, 6200-209 Covilhã
Country: PORTUGAL
Tel: 275319639
Tel prefix: 00351
Fax: 275319601
E-mail address: apaco@ubi.pt
Other E-mails:
Title of the Paper: Energy saving and the contribution of green marketing
Authors as they appear in the Paper: Arminda do Paço and Lília Varejão
Email addresses of all the authors: apaco@ubi.pt; lilia.varejao@gmail.com
Number of paper pages: 8
Abstract: The consumption of energy resources has significantly increased in over the years. One of the sectors where this increase has been most notorious is in the domestic sector. Given the environmental and economic costs that this tendency brings with it, it has become necessary to reduce energy consumption. The aim of this study is to find which factors most influence the behavior of individuals in relation to energy saving. At the same time, an attempt is also made to understand whether advertising campaigns seeking to raise awareness about the need to save energy resources exert any influence over behavior. The results show that advertising campaigns are highlighted by individuals in general as a good way of raising awareness about the need to save energy resources, even though they do not point to this as the factor that most influences their energy saving behavior.
Keywords: Consumer behavior, energy saving, environment, green marketing
EXTENSION of the file: .doc
Special (Invited) Session: Energy saving and the contribution of green marketing to behavioural change
Organizer of the Session: 633-115
How Did you learn about congress: Prof. Helena Alves (halves@ubi.pt)
IP ADDRESS: 193.137.97.230
