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Transactions: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
Transactions ID Number: 32-752
Full Name: Zen-Pin Lin
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Age: ON
Sex: Male
Address: #369 Wenhua road, Pitou Township, Changhua
Country: TAIWAN
Tel: +886920309400
Tel prefix:
Fax: +88648876660
E-mail address: zlins20@mdu.edu.tw
Other E-mails: zlins20@mdu.edu.tw
Title of the Paper: A Service Quality Contingency Model Approach to The Willingness of Revisit a Leisure Farm
Authors as they appear in the Paper: CHIA-FAN; CHIA-MING CHANG
Email addresses of all the authors: fan6423@mdu.edu.tw; zlins20@mdu.edu.tw
Number of paper pages: 27
Abstract: The purpose of this study were to explore the leisure farm tourist's service quality, consumer decision-making styles and willingness to revisit cognitive and diversities situation, then to understand the influence of this three variable. This study takes the scales for service quality, consumer decision-making styles and willingness to revisit as measurement tools. 565 valid questionnaires were collected and used descriptive statistics, t-test, ANOVA, MANOVA, and structural equation modeling to analyze and verify the data. The results indicate that¡GTourists were satisfied at Son-Ten-Kan Creativity Life Village service quality and willingness to revisit; Style of perfectionist, hedonistic shopping, value conscious and habitual, brand-loyal has positive effect of service quality and style of impulsiveness has positive effect of willingness to revisit; willingness to revisit were affected directly by service quality.
Keywords: leisure farm, service quality, consumer decision-making styles, willingness to revisit
EXTENSION of the file: .doc
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