The following information was submitted:
Transactions: INTERNATIONAL JOURNAL of EDUCATION AND INFORMATION TECHNOLOGIES
Transactions ID Number: 19-268
Full Name: Khalid Al-Omar
Position: Doctor (Researcher)
Age: ON
Sex: Male
Address: FLAT NO. 6, 10 CHELKER CLOSE
Country: UNITED KINGDOM
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E-mail address: k_alomar@hotmail.com
Other E-mails: K.Al-omar1@Bradford.ac.uk
Title of the Paper: A Controllability and Customisation Approach to Personalised Web Content
Authors as they appear in the Paper: Dimitrios Rigas and Khalid Al-Omar
Email addresses of all the authors: drigas@dmu.ac.uk, K.Al-omar1@bradford.ac.uk
Number of paper pages: 8
Abstract: This paper reports an empirical study which investigated the controllability and customisation of four interactive conditions: static, adaptive, adaptable and mixed-initiative. Each of these conditions was implemented separately as a web-based e-commerce application. These environments were tested independently by four separate groups, each consisting of 15 users. Results show that the mixed-initiative condition was the best in terms of controllability. In addition, surprisingly, subjects who used the adaptive condition were found to have a similar level of control to those using the static condition.
Keywords: Adaptable, Adaptive, Customisation, Mixed-initiative, Personalisation.
EXTENSION of the file: .pdf
Special (Invited) Session: Static, Adaptive, Adaptable, and Mixed-initiative approaches in e-commerce: Controllability and Customisation
Organizer of the Session: 619-228R
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