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Transactions ID Number: 31-737
Full Name: Jenn Tang
Position: Associate Professor
Age: ON
Sex: Male
Address: 12F. No. 20, Hehau Road. Sindan City, Taipei County
Country: TAIWAN
Tel: +886-963006563
Tel prefix:
Fax: +886-289122601
E-mail address: bestmails@gmail.com
Other E-mails: sun2clear@yahoo.com.tw
Title of the Paper: The Considerations of the Web Page Design
Authors as they appear in the Paper: Jenn Tang
Email addresses of all the authors: bestmails@gmail.com
Number of paper pages: 28
Abstract: The web page interface is often one of the key factors that determine the browsers to stay or to leave. Limited visual space should be utilized to design the optimal structure of layout in order to offer the important message of web page, increase the surfing, and, furthermore, fully stimulate the click-through rate. Based on content analysis method, this study takes 326 female shopping sites as examples to categorize 45 main entities from most websites and further obtains the web page layout of e-commerce in which there are 9 principles of uniformity for general entities and 5 for specific entities. According to these findings, another usability tests been conducted that are user friendly, usefulness, ease of use regarding 10 male shopping sites are random searched for verification. We did discover that the entities possess the characteristics of position-oriented and the average effectiveness ratio of overall uniformity support reaches 0.76 by web users. Our re!
sults offer guidelines for planning e-commerce web pages.
Keywords: E-commerce, web page layout, shopping sites, female
EXTENSION of the file: .pdf
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