The following information was submitted:
Transactions: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
Transactions ID Number: 89-771
Full Name: Tan Shiang-yen
Position: Student
Age: ON
Sex: Male
Address: School of Computer Sciences, Universiti Sains Malaysia, 11800 USM, Pulau Pinang, Malaysia
Country: MALAYSIA
Tel: +60168229499
Tel prefix: 60
Fax:
E-mail address: tsyen86@hotmail.com
Other E-mails: nicholas_kyo@hotmail.com
Title of the Paper: Acceptance Level of Push Technology-based Online Shopping Widget among Malaysians: Application of Technology Acceptance Theory
Authors as they appear in the Paper: Lee Yean Hooi, Mohd Azam Osman, Rosnah Idrus, Tan Shiang-Yen
Email addresses of all the authors: lyh82_lyh@hotmail.com, azam@cs.usm.my, rosnah@cs.usm.my, tsy09_com036@student.usm.my
Number of paper pages: 10
Abstract: Nowadays, online shopping information such as new product release, promotion, and other news are mostly retrieved manually by prospective buyers from individual website or webpage, which is entailed enormous efforts, time-consuming and often lead to information overload. The tool or method used in this scenario is known as pull-technology. As a solution, this study proposed an online shopping widget which automatically retrieves relevant online shopping information from various sources at single point of time based on the concept of push technology. In relevant to this, the objective of this paper is to investigate the acceptance level of the proposed online shopping widget among Malaysians, through applying technology acceptance theory in questionnaire survey. The findings of this study imply that the overall acceptance level of Malaysians toward the proposed online shopping widget is considered as relatively low. In addition, the result of this study also suggest!
ed that perceived usefulness of the sidebar widget is the strongest antecedent which led to the intention of use of the online shopping widget. This study has provided a foundation to both practitioners (e.g. software developers) and academicians for understanding of the acceptance level of similar push technology-based online shopping widget, and the characteristics the online shopping widget (especially usefulness and ease-of-use) should incorporated in order to enhance acceptance level among prospective users.
Keywords: Online shopping, Push technology, Technology acceptance theory, Window Sidebar widget, Information Retrieval
EXTENSION of the file: .pdf
Special (Invited) Session: Acceptance Level of Push Technology-based On-line Shopping Widget among Malaysians: Application of Technology Acceptance Theory
Organizer of the Session: 637-187
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