The following information was submitted:
Transactions: WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT
Transactions ID Number: 28-446
Full Name: Ucenic Camelia Ioana
Position: Associate Professor
Age: ON
Sex: Female
Address: Technical University Cluj Napoca
Country: ROMANIA
Tel:
Tel prefix:
Fax:
E-mail address: cameliaucenic@yahoo.com
Other E-mails: cameliaucenic@gmail.com
Title of the Paper: Exploratory Research Regarding the Evolution and Nowadays Condition of Romanian Eco-businesses
Authors as they appear in the Paper: Ucenic C., Bacali L.
Email addresses of all the authors: cameliaucenic@yahoo.com
Number of paper pages: 10
Abstract: Survival in a continuously changing market depends on its development and not on diversification of the present supply. In this context, to be entrepreneurial is equivalent with having the capacity to create new products that will motivate consumers. The entrepreneur is defined as "somebody who starts his own business of small dimensions." It is a mistake to assume that the entrepreneurial system and innovation are natural and spontaneous phenomena. The good aspect is that the entrepreneurial system can be learnt. This means that the firm has to be receptive to innovation and perceive the change as an opportunity not as a threat. It is believed that the entrepreneurial system is very risky. The eco-businesses are poorly represented in Romania, in comparison with the average of EU. The increase of weight of eco-industries is among the development objectives in medium and long run. Romania has to implement a plan of 28 actions for promotion of eco-technologies and i!
ncrease their competitiveness. There continue to exist obstacles in the manner of the expansion of eco- market such as the still low-scale production, a reduced range of products, higher prices (up to 150 % more) than for standard products, low level of consumer information and low promotion level. In spite of all these aspects it is a great potential in the medium and long term. An exploratory research was carried out in order to evaluate the state of Romanian ecological producers. The survey had 18 questions. The aim of this exploratory research is to offer information for the set-up of a new eco-business. The Romanian eco-businesses understood the necessity of development and implementation of the latest patterns in order to assure a sustainable development of the business. The entrepreneurs are conscious about the poor state of it in comparison with other European companies.
Keywords: eco-business, eco-market, eco-product, entrepreneurship, exploratory research, sustainability, survey
EXTENSION of the file: .rtf
Special (Invited) Session: The Status and Development of Eco-businesses in Romania
Organizer of the Session: 593 - 656
How Did you learn about congress: Atsalakis George, atsalak@otenet.gr
IP ADDRESS: 85.72.147.41
