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Transactions: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
Transactions ID Number: 31-548
Full Name: Ming-Lang Tseng
Position: Assistant Professor
Age: ON
Sex: Male
Address: #369 Wenhua Raod , 52345Peetou Twonship, Changhua County
Country: TAIWAN
Tel: +886920309400
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E-mail address: ml.tseng@msa.hinet.net
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Title of the Paper: Determination of A Cause and Effect Decision Making Model for Leisure Farms Service Quality in Taiwan
Authors as they appear in the Paper: ZenPin Lin; Wang Ray; Ming-Lang Tseng
Email addresses of all the authors: ray501215@mdu.edu.tw; zlins20@mdu.edu.tw
Number of paper pages: 14
Abstract: Causal and effect analysis influences the effectiveness of decision-making and the consumer behaviour. The complex relationship between cause and effect as well as the fuzzy nature of human life make the casual and effect analysis difficult. This research applies a fuzzy DEMATEL method for group decision-making to gather group ideas and analyze the cause and effect relationship of complex problems in fuzzy environments. Procedures of the fuzzy DEMATEL method are presented. Using the fuzzy DEMATEL procedures, a set of service quality criteria involved are separated into the cause and effect groups for helping decision-makers focus on those criteria that provide great influence. An empirical study applies the fuzzy DEMATEL method to the service quality expectation of Taiwanese leisure farms. This study used purpose sampling, a total of 215 valid instruments collected from Beijing tourists¡¦ perception on service quality. The result and contribution are discussed.
Keywords: -service quality expectation, fuzzy logic, Decision Making Trial and Evaluation Laboratory (DEMATEL)
EXTENSION of the file: .doc
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