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Transactions: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
Transactions ID Number: 42-345
Full Name: Hsien-lun Wong
Position: Associate Professor
Age: ON
Sex: Male
Address: No1 Hsin-Hsing Road, Hsinchu, 30401, TAIWAN, R.O.C.
Country: TAIWAN
Tel: 886-3-5593142 ext 3522
Tel prefix:
Fax: 886-3-5593142 ext 3503
E-mail address: alan@mail.must.edu.tw
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Title of the Paper: The Effects of Service Encounter and Experiential Value on Consumer Purchasing Behavior
Authors as they appear in the Paper: Hsien-lun Wong, Mei-chi Tsai
Email addresses of all the authors: alan@mail.must.edu.tw,mrainbowsa2@gmail.com
Number of paper pages: 10
Abstract: This paper proposes a conceptual framework to examine the relationship between the service encounter, the experiential value and purchase intention. A structural equation model (SEM) is employed to validate and test three hypotheses. The data used for model test is obtained from the customers visiting to the beauty stores in Taiwan. A survey of researcher is conducted with 245 valid questionnaire received. The empirical results that three aspects of the experiential value (feel, act, relate) have significant effects on purchasing behavior. The conclusions will be of use as a beneficial reference for the management when deciding service strategy.
Keywords: Service encounter, Experiential value, Purchasing behavior, Structure equation model
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