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Transactions: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
Transactions ID Number: 42-578
Full Name: yousef taghipouryan
Position: Assistant Professor
Age: ON
Sex: Male
Address: Department of Accounting, , Islamic Azad University of Chaloos (I.A.U),IRAN
Country: IRAN
Tel: +989111952084
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E-mail address: ytaghipouryan@gmail.com
Other E-mails: y_tp84@yahoo.com
Title of the Paper: "Green accounting and green marketing:A pattern for sustainable development"
Authors as they appear in the Paper: YousefTaghipourian
Email addresses of all the authors: ytaghipouryan@gmail.com
Number of paper pages: 13
Abstract: Industries are becoming progressively more aware of the environmental liabilities pertaining to their operations and products, with associated financial effects. Uncertainties in measuring these financial effects can be addressed by using environmental evaluation and accounting techniques. Environment has emerged as one of the main tools of green accounting and marketing. Although a great deal of effort has been invested in making them more effective and efficient, the market share of environmental products is still low. The two categories; sustainable development and environmental conservation and improvement are the main subjects that in all over the world has influenced the state of economical growth and social welfare because of poverty removing. In this paper it has been tried to identify the concepts of sustainable development and the role of "Green Accounting" and "Green Marketing" comprehensively. With a precise viewpoint to the environment, the environm!
ent costs, the reason of being green and green levels will be discussed.
Keywords: Green accounting, Green marketing, Sustainable development ,Environment,environment costs
EXTENSION of the file: .doc
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