The following information was submitted:
Transactions: INTERNATIONAL JOURNAL of ENERGY and ENVIRONMENT
Transactions ID Number: 19-365
Full Name: Mirela Mazilu
Position: Professor
Age: ON
Sex: Female
Address: Bld Revolutiei, nr.29, Bl. P5,sc. 2, Ap.7, Drobeta Turnu Severin
Country: ROMANIA
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E-mail address: mirelamazilu2004@yahoo.com
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Title of the Paper: Key elements of a model for sustainable tourism
Authors as they appear in the Paper: Mirela Mazilu
Email addresses of all the authors: mirelamazilu2004@yahoo.com
Number of paper pages: 10
Abstract: Destination, or the terminus of tourists' holiday, is a complex link between geography (with all the resources - human and natural - it offers you) and tourism (with all the activities they can undertake and services they can consume during the stay). The services forming the tourist product/products offered/given at a destination, and which must be differentiated from those offered by competitors, are the ones "forming" the brand. By tourist destination one can understand a country, a region within a country, a city, a village or a resort. Whatever the type of destination, the marketing tasks are the same: creating a favourable image of the destination in the target segments of visitors, the design of tools to support and promote the image and, not least, promoting the image of the destination in the regions of origin. These topics will be covered in this article, focusing on elements that define a tourist destination, the functions of a destination, but also the!
items which define the image of a destination and its competitiveness, which offer extra durability. Tourist destinations with limited financial resources for marketing activities face many difficulties in producing an impact on the tourist market. It is therefore vital for Romania to adopt a policy of marketing such as "hitting the bull's eye", thus directing the efforts toward clearly defined goals and using the most effective marketing tools.
Keywords: sustainable tourist destination, competitiveness, destination identity and image, positioning, destination marketing, brand destination.
EXTENSION of the file: .doc
Special (Invited) Session: Towards A Model of an Optimal - Sustainable Tourist Destination
Organizer of the Session: 646-130
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