Tuesday 24 August 2010

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Transactions: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
Transactions ID Number: 88-401
Full Name: CARMEN BABAITA
Position: Assistant Professor
Age: ON
Sex: Female
Address: Timisoara, street Pestalozzi, no. 16, 300115
Country: ROMANIA
Tel: 00407445658935
Tel prefix:
Fax: +04-0256-592500
E-mail address: cbabaita@yahoo.com
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Title of the Paper: Professional tourism – before and after economic crisis in the hotel industry from Timisoara, Romania
Authors as they appear in the Paper: CARMEN BABAITA, MARILEN PIRTEA, ANDREIA ISPAS
Email addresses of all the authors: carmen.babaita@feaa.uvt.ro, marilen.pirtea@feaa.uvt.ro, andreia.ispas@feaa.uvt.ro,
Number of paper pages: 10
Abstract: The economic crisis should be seen as an opportunity to find ingenious solutions, devised at management level to increase the competitiveness of the hotel market, according to prices and quality service. This study synthesizes information on the concept of professional tourism and its associated terms and how the global economic crisis has affected the financial this valuable segment, particularly in tourism industry. The research was conducted in two periods (before and during the economic crisis) and targeted 13 hotels of 3 and 4 stars from the hotel market in Timisoara. We propose a series of related research solutions regarding the tourism product and services from the hospitality field, which is in the position of finding new ways to attract and retain potential business customers. The research method is quantitative and the data were collected by questionnaire. Data interpretation was performed in SPSS, a statistical research program.
Keywords: business tourism, MICE sector, leisure, tourist motivation, competitiveness, economic and financial crisis
EXTENSION of the file: .pdf
Special (Invited) Session: Professional tourism analysis of the hotel market in Timisoara, Romania
Organizer of the Session: 646-408R
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