The following information was submitted:
Transactions: WSEAS TRANSACTIONS ON SYSTEMS
Transactions ID Number: 52-473
Full Name: Peng Zou
Position: Lecturer
Age: ON
Sex: Male
Address: No. 13 Fayuan Street, Harbin, Heilongjiang 150001
Country: CHINA
Tel: 8645186414042
Tel prefix: 8645186414042
Fax: 8645186414024
E-mail address: zoupeng1975@gmail.com
Other E-mails: zoupeng@hit.edu.cn
Title of the Paper: An Application of Cost-Sensitive SVM on Customer Loyalty Segmentation
Authors as they appear in the Paper: Peng Zou
Email addresses of all the authors: zoupeng1975@gmail.com
Number of paper pages: 10
Abstract: The objective of this research is to extend the basic support vector machine, to handle multi- category classification task and also explores the issue of asymmetric misclassification costs through an application to customer loyalty segmentation using empirical data collected from one of the largest credit card issuing banks in China. The data includes attributes from customer satisfaction survey and credit card transaction history is used to validate the proposed model. The results show that the proposed cost-sensitive support vector machine for customer loyalty segmentation is an effective method compared to the original support vector machine
Keywords: Support vector machine, Cost-sensitive learning, Customer loyalty, Customer segmentation, Asymmetric Misclassification Cost
EXTENSION of the file: .doc
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How Did you learn about congress: Decision support system, Information system, Artificial intelligence
IP ADDRESS: 61.167.60.243
