The following information was submitted:
Transactions: INTERNATIONAL JOURNAL of EDUCATION AND INFORMATION TECHNOLOGIES
Transactions ID Number: 19-854
Full Name: Daniela Litan
Position: Ph.D. Candidate
Age: ON
Sex: Female
Address: Street 1, Ion Berindei, building S22 A, flat 4, postal code: 023551
Country: ROMANIA
Tel: +40 0747113795
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Fax:
E-mail address: litan_daniela@yahoo.com
Other E-mails: litan.daniela@gmail.com
Title of the Paper: Market Research – a significant step in propelling a business or a solution for the e-government systems to the top
Authors as they appear in the Paper: Daniela Litan, Aura-Mihaela Mocanu (Virgolici), Stefan Olaru, Anca Apostu
Email addresses of all the authors: litan_daniela@yahoo.com,mocanuaura@yahoo.com,stefan4@gmail.com,ancaiapostu@gmail.com
Number of paper pages: 11
Abstract: Market research... a real treasure which can trigger performance in any business, but most of the times it seems unexploited at its true value. The marketing analysis brings information about competitors, clients, business partners and so on, guiding the business towards success. Because during the last years the information technologies have been applied in so many aspects of our lives, they have also been used for marketing research. The most used marketing research method is the questionnaire, that is why many of the well known companies from this field have left the "real" environment and they are focusing now to the "online" environment. Therefore, today one can not do a marketing analysis without specialized IT tools (for the online surveys or for data analysis). In the current paper, we search and offer some answers regarding the information technologies used, or which could be used, for developing and implementing information systems for marketing research.!
In the same time, on the one hand, we are opening new perspectives and propose new ways of considering the marketing research: used to design an e-government system about the citizens needs, expectations or preferences; and on the other hand: online survey systems "seen" like a first step for a large scale usage of e-voting concept.
Keywords: E-government, Geographical information system, Information security, Information technology, Market research
EXTENSION of the file: .pdf
Special (Invited) Session: Modern Information Technologies Used In Market Research
Organizer of the Session: 644 - 174
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