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Transactions: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
Transactions ID Number: 31-294
Full Name: Chi-horng Liao
Position: Assistant Professor
Age: ON
Sex: Male
Address: #1 Ta hwa road, Chiunglin Village, Hsinchu County
Country: TAIWAN
Tel: +886-3-5927700
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E-mail address: lchjerry@thit.edu.tw
Other E-mails: lchjerry@yahoo.com.tw
Title of the Paper: An explorative model of customers¡¦service quality perceptions for Leisure Farms in Taiwan
Authors as they appear in the Paper: Ming-lang Tseng, Wei-wen Wu, Yu-ting Lee, Chi-horng Liao
Email addresses of all the authors: ml.tseng@msa.hinet.net, itmike@thit.edu.tw, ittina@thit.edu.tw, lchjerry@thit.edu.tw
Number of paper pages: 17
Abstract: The leisure farm is becoming a popular and important form of recreational destination. Successful operations of leisure farms can contribute to not only the regional economic development and tourism prosperity but also the growing source of foreign exchange earnings. However, in the face of the consumer-oriented and fierce struggle business world, the leisure farm enterprise requires making efforts to capture and analyze customers¡¦ service quality perceptions in order to build up a competition strategy for survival. Unfortunately, few works conduct a comprehensive model which enabling us to facilitate the understanding of customers¡¦ service quality perceptions for leisure farms. An explorative model using the PLS (partial least squares) path modeling is proposed and the hypotheses are tested. This empirical assessment collects 317 customers from leisure farms in Taiwan. The study results and implications are discussed. The results confirm a strong link between se!
rvice quality model and perception from customers.
Keywords: Service quality, Leisure farm, PLS path modeling
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