The following information was submitted:
Transactions: Please, select the Journal that you submit to
Transactions ID Number: 28-231
Full Name: Sasanka Prabhala
Position: Doctor (Researcher)
Age: ON
Sex: Male
Address: 20270 NW AmberGlen Ct; Beaverton OR 97006
Country: UNITED STATES
Tel: +1 503 456 1987
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E-mail address: sasanka.v.prabhala@intel.com
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Title of the Paper: Understanding the Consumer Electronics Landscape through User Experience
Authors as they appear in the Paper: Sasanka Prabhala & Delia Grenville
Email addresses of all the authors: sasanka.v.prabhala@intel.com, delia.grenville@intel.com
Number of paper pages: 10
Abstract: Many of the organizations, companies, and industries today are focusing on User Experience to differentiate themselves from competitors in the design and development of products, services, and/or applications. Intel Corporation which has primarily been a semi-conductor manufacturing company for a long time has shifted its focus to address the needs, desires, and expectations of users. The fundamental question to be answered is how to design and develop different products, services, and/or applications that add value to users and enhances their experiences. This paper addresses this fundamental question through a systematic approach of understanding the competitive landscape environment. The paper describes the results of the systematic approach in the context of consumer electronics (CE) domain and concludes with the benefits of understanding the competitive landscape environment.
Keywords: User Experience, Competitive Landscape, Consumer Electronics
EXTENSION of the file: .doc
Special (Invited) Session: Understanding Consumer Electronic (CE) Product Landscape through User Experience Assessment: A Systematic Approach
Organizer of the Session: 591-345
How Did you learn about congress: subhashini.ganapathy@intel.com, krishnan.venkataraman@intel.com, s.narayanan@wright.edu. jennie.gallimore@wright.edu
IP ADDRESS: 134.134.136.40
