The following information was submitted:
Transactions: INTERNATIONAL JOURNAL of ENERGY and ENVIRONMENT
Transactions ID Number: 19-513
Full Name: Bostjan Gomiscek
Position: Associate Professor
Age: ON
Sex: Male
Address: Kidriceva cesta 55a, SI-4000 Kranj
Country: SLOVENIA
Tel: 4 237 42 52
Tel prefix: +386
Fax: +386 4 237 42 99
E-mail address: bostjan.gomiscek@fov.uni-mb.si
Other E-mails: matjaz.maletic@fov.uni-mb.si
Title of the Paper: Green product development – customers and producers reflection
Authors as they appear in the Paper: Matjaz Maletic, Damjan Maletic, Bostjan Gomiscek
Email addresses of all the authors: matjaz.maletic@fov.uni-mb.si,damjan.maletic@fov.uni-mb.si,bostjan.gomiscek@fov.uni-mb.si
Number of paper pages: 14
Abstract: This paper intends to provide a better understanding of environmentally friendly design concerning various aspects, including customers' and producers' perspectives. The results of the research study conducted in Slovenia provide an important link between customers and producers view considering green products. The customers appear to recognize the importance of environmental concerns regarding green product development, even though their main purchase-decision criteria are: their needs, quality and price. This applies that in order for green product to succeed, product characteristics should be in a balance with quality (and consequently customer's need) and environmental protection. The results also highlight the different views according to the benefits of green products. From customers' point of view, the most important benefits for producers regarding green products is enhanced reputation (response rate was 33%), while producers believe that customer trust is !
the most important benefit obtained from green products (response rate was 31%). However, it seems that there is still often too little awareness and understanding of the wider environmental, social and economic impacts of green product design.
Keywords: Green product development, Ecodesign, Green customer, Producer, Environmentally friendly product
EXTENSION of the file: .doc
Special (Invited) Session: Are customers and producers sensitive to green product development?
Organizer of the Session: 201-364
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