The following information was submitted:
Transactions: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
Transactions ID Number: 52-681
Full Name: Liliana Mihaela Moga
Position: Associate Professor
Age: ON
Sex: Female
Address: Pta Dorobanti 2bis, Bl. 25B, Apt. 31, Braila - 810253
Country: ROMANIA
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E-mail address: liliana.moga@gmail.com
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Title of the Paper: Application of Theories and Models for Information and Communication Technologies Acceptance in Banking Activities Modernization
Authors as they appear in the Paper: Liliana Mihaela Moga
Email addresses of all the authors: liliana.moga@gmail.com
Number of paper pages: 10
Abstract: The paper identifies the factors that influence the banks customers’ usage of the Internet facilities for performing the banking activities and to renounce to visit the branches of the banks in order to interact with the banks officer’s. The user acceptance of Internet as new technologies that transform some traditional services and activities is a topic of interest for many professionals and researchers working in various domains. The focus of the paper is on the formulation of the hypotheses that have to be tested in order to validate a model for the Internet acceptance in banking activities, based both on the content of the main theories employed in assessing the technology acceptance as Information Diffusion Theory, Decomposed Theory of Planned Behaviour, trust and security and on other factors revealed by empirical studies conducted at European Union and particularized for Romania. Also, there are provided some recommendations to improve the current develo!
pment of e-banking and also to encourage more banks’ customers to take advantage by the opportunity raised because of Internet use in performing banking activities and benefit fully from the e-banking services provided in Romania.
Keywords: Banking activities, Internet, Incentive factors, Classical theories, Innovation diffusion theory, The decomposed theory of planned behaviour, Empirical studies
EXTENSION of the file: .pdf
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How Did you learn about congress: Banking Sector, Security and Electronic Payment Systems, Business Process Reengineering
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