Friday 25 March 2011

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Transactions: INTERNATIONAL JOURNAL of ENERGY and ENVIRONMENT
Transactions ID Number: 20-625
Full Name: Veronika Jašíkova
Position: Ph.D. Candidate
Age: ON
Sex: Female
Address: Rokitanského 62
Country: CZECH REPUBLIC
Tel: +420493332351
Tel prefix:
Fax: +420493332235
E-mail address: veronika.jasikova@uhk.cz
Other E-mails: veronika.jasikova@seznam.cz
Title of the Paper: The Paradox of the Certification Process: Knowledge Management Approach to Sustainable Development of Mass Social Events
Authors as they appear in the Paper: Veronika Jašíková, Vladimír Bureš
Email addresses of all the authors: veronika.jasikova@uhk.cz,vladimir.bures@uhk.cz
Number of paper pages: 9
Abstract: Currently, the sustainable development represents a topical issue. Tourism is not the exception and the initiatives of sustainable development of tourism have been noticeable within last few years. This phenomenon might be exemplified by the mass event arrangement. The certification process assists the organizers of events such as conferences, sport events, cultural events, festivals or various trade shows since it helps to ensure their sustainability. The sustainability grounds in monitoring of economic, environmental, and social objectives. However, the analysis of selected certifications revealed that most of them do not promote the social aims. This fact might result in various problems such as regional disparities. Therefore, their aim is not the achievement of sustainability, but only of the "greenness" of the organized event. Nevertheless, the certification might be perceived as a source of knowledge which does not necessitate to be shared using the formal c!
ertification process. The employment of the knowledge management principles and related tools and methods during the event arrangement enables the utilization of such knowledge and provides their sustainability achievement. The parameter setting of particular certification processes might paradoxically lead into the non-certification ensuring higher level of sustainability and simultaneously also the elimination of regional disparities.
Keywords: Certification process, Disparities, Knowledge management, Mass social events, Sustainable tourism
EXTENSION of the file: .doc
Special (Invited) Session: The Certification as a Tool for Environmental Management of Social Events
Organizer of the Session: 650-899
How Did you learn about congress: Pavel Èech, Ph.D. (pavel.cech@uhk.cz), Tomáš Kala, Ph.D., DBA (tomas.kala@uhk.cz), Tereza Otèenášková, MA, BA (tereza.otcenaskova@uhk.cz)
IP ADDRESS: 195.113.118.5