Thursday 24 March 2011

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Transactions: INTERNATIONAL JOURNAL of COMPUTERS
Transactions ID Number: 20-612
Full Name: Krunoslav Zubrinic
Position: Assistant
Age: ON
Sex: Male
Address: Dubrovnik, Cira Carica 4
Country: CROATIA (HRVATSKA)
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E-mail address: krunoslav.zubrinic@unidu.hr
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Title of the Paper: Conceptual Model of Mobile Services in the Travel and Tourism Industry
Authors as they appear in the Paper: Antonio Portolan, Krunoslav Zubrinic and Mario Milicevic
Email addresses of all the authors: antoniop@abcinfo.hr, krunoslav.zubrinic@unidu.hr, mario.milicevic@unidu.hr
Number of paper pages: 8
Abstract: Today, in a time of economic crisis, companies in all economic sectors should reevaluate their strategies to achieve the necessary market success. Recent studies show that the potential customers would rather spend their earnings on domestic equipment and electronic devices like laptops and mobile phones, than on vacations and traveling. This behavior generates huge losses for the travel industry and tourism. The potential solution for that problem is to connect the mobile industry with the travel and tourism in a way that will encourage customers to travel more and enjoy the time by using interactive and helpful content. In this paper we discuss the possibility of mobile device integration in the travel and tourism industry and its impact on potential customer groups. At the end of paper, a conceptual model of mobile services integration in the current travel and tourism industry is presented.
Keywords: Mobile application, mobile services, social network, tourism, travel
EXTENSION of the file: .pdf
Special (Invited) Session: Concept of Mobile Device Integration in Current Travel and Tourism Industry
Organizer of the Session: 653-223
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